Cathal O’Connell, CityJet Declan Power, Shannon Airport and Pat Byrne, CityJet Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike. We are delighted to unveil our brand refresh, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. Sean Doyle, Chief Executive, said: “Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. The refresh is part of the airline’s ambitious growth plan that will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023. Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe. Beverleigh Fly, Bookabed Anthony Lane, Visit USA and Patricia Purdue, Massachusetts Office of Travel and Tourism It will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft. The brand refresh is being rolled out across all brand platforms, with a new website design and new app design. The teal undercarriage means that Aer Lingus will be instantly recognisable to those on the ground. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines. The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. Greg Kadal, Yvonne Muldoon and Bill Byrne, Aer Lingus The new logo retains but restyles the iconic shamrock, “adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand”. Guests will see four shamrocks on the new Aer Lingus aircraft livery. The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and “a final surprise on the wingtip is in prime position for capturing on social media”.
Lisa Hammond, Ivan Beacom and Jenny Rafter, Aer Lingus Aer Lingus has unveiled its refreshed branding with updated logo and new aircraft livery, which, according to the airline, “reflects the airline’s position as a modern and contemporary Irish brand that competes on the international stage”.